SEO Versus SEM – What Are the Similarities?

Introduction

In the world of content creation for websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are often used interchangeably. Defining SEO and SEM and showing differences and similarities will clarify for readers how both work together for effective web marketing.

SEO and SEM Defined

SEO (Search Engine Optimization) can be defined as the art of using targeted keywords, phrases, and searches in order to increase rank and ratings for websites on meta search engines such as Bing, Google, or Yahoo. In the SEO world, the higher the visibility, the more traffic a website will get, which will lead to more clients. Coding, content creation, HTML, indexing, linking, and search engines are used in SEO. The term SEO was first used in 1997.

SEM (Search Engine Marketing) can be defined as the art of increasing visibility to websites through advertising (Google AdSense is an example) or natural searches, which are part of (SEO), on meta search engines. In essence, SEO is part of SEM, although the SEM was first used three years later, in 2000.

SEO versus SEM

What are the differences of SEO and SEM? SEO uses organic or natural searches for users to find a website, while SEM uses advertising, marketing, and promotions through pay-per-click features and stickiness. That is, when a user clicks on an advertisement on a website, the owner of the website gets paid, and the marketer gets free advertising. SEO is a specific part of SEM; SEM involves more facets of advertising, profits, and promotion. SEO is involved with organic searches, and building awareness and a client base usually takes longer, SEM is involved with advertising, and therefore has more immediate results.

SEO and SEM Similarities

What are the similarities between SEO and SEM? On a very basic level, both have commonality as they are both used for the purpose of increasing visibility and trust on a website in order to increase business. SEO and SEM are interwoven, as SEO is needed alongside advertising for SEM, but SEM is not imperative for SEO. Organic searches, stability, and trust-building to establish a successful website is needed initially (SEO), before advertising, marketing, and promotions can be used (SEM). Additionally, SEO and SEM contain shared terminology, and basically speak a similar language.

Conclusion

Although average consumers may not notice or understand the definitions, differences, and similarities between SEO (Search Optimization) and SEM (Search Engine Marketing), they are inadvertently-or perhaps consciously-engaging with both from the moment of internet access.

Considering that almost 90% of users will turn to a search engine to find a new product or service, it would be a mistake not to seek the help of an SEO Consulting [http://www.theseoproz.com] expert, or to enlist the services of an SEO firm.

Article Source: http://EzineArticles.com/expert/Travis_Bliffen/1326349

 

Is SEO Copywriting Dead? What It May Mean for Many Freelance Web Writers

Every time something new comes out and gets outrageously popular – and people start making money from it – someone comes along to sound the death bell. It’s normal and happens with almost everything – from fashion to electronics, to yes – even online writing. For a few years now, some have been saying that “SEO copywriting is dead.”

As the developer of an SEO content writing course, I received an email from a reader wanting me to explain if this was true. He wrote, in part:

Regarding SEO writing: [Named SEO professional] says SEO copywriting is dead. He proposes [something else] to replace it. In his article on this topic he makes a convincing case. Perhaps you might care to read it and see what you think.

He provided links to a couple of articles, which I did read. Following is my opinion on the death of SEO copy writing. FYI, I own an SEO writing company, so this comes with a healthy dose of first-hand insight.

Why So Many Think SEO Content Writing Is Dead

The number one reason – in my opinion – so many ring the death bell for this form of technical writing is that there’s so much junk polluting the web masquerading as “search engine optimization writing.”

You’ve undoubtedly run across these types of articles, which probably frustrated your search efforts to no end. They’re usually keyword stuffed (to the max); so general in nature that they’re useless; and barely cover a page (eg, 200 words, with the keyword phrase taking up half this word count).

Yes, This Type of SEO Writing Is Dead

And the SEO writing professionals who say SEO is dead are right – THIS type of copy is dead. Search engines like Google don’t want it, and have been taking pains to eradicate it seriously for the last couple of years now.

So in a sense, yes, you could say SEO copywriting – in this form – is dead. But, good SEO web writing is not dead – and it goes by the name of…

Themed SEO Content: The Rebirth of SEO Copywriting Is Reborn

Instead of focusing one specific keyword phrase – and repeating verbatim, ad nauseam in an article, a themed SEO article focuses on a myriad of keyword phrases – in the same article.

Remember, search engines are just machines; they’re robots. They’re not human readers. Hence, they come across (ie, “read”) a block of content with the word “apple” in it, they don’t know if you’re talking about apple pie or apple computers.

So if you’re taking about apple pie for example, it’ll expect the article to contain some phrases like apple pie recipes, how to make an apple pie, etc. It wouldn’t expect to see phrases like iPod, hard drive or iTunes – all computer-related things.

FYI, eradicating keyword-stuffed copy is what Google’s Panda and Penguin updates were about to a large degree, and why they formulated what I called ” Google’s SEO Writing Guidelines,” which was the real birth of themed SEO content, in my opinion.

Why Themed SEO Web Content Is So Valuable

Themed SEO content is so important because it helps search engines accurately discern what a piece of web content is all about — and keeps keyword stuffed content from rising to the top of search engine results.

And Google knows that spammers (who are big users of keyword stuffed content) aren’t going to take the time to do keyword research to come up with secondary and tertiary keyword phrases to use throughout the article. And, they’re not going to take the time to write a 600, 700 or 1,200 word post / piece of web content.

This is why themed content costs more to create – and gets rewarded more by search engines.

And, what does this mean for SEO copywriters – more work – at higher rates, which is a good thing for all online freelance writers.

About the Author: Yuwanda Black heads New Media Words, an SEO writing company she founded in 2008. In 2007, she started earning $250+/day as an SEO content writer — in less than three weeks! Click through to read actual case studies of those who have duplicated her success — everyone from students to stay-at-home moms. You can too! Learn more about how to start a successful career as an SEO copywriter at SeoWritingJobs.com.

Article Source: http://EzineArticles.com/expert/Yuwanda_Black/37843

 

What You Should Expect From an SEO Expert

It’s often the case that a company will employ the services of an SEO expert to improve their search engine rankings and conversions. For every budding SEO expert out there, there is unfortunately many who can make SEO feel like a regrettable experience. Therefore, before deciding which Web Design & SEO company to go for, ensure they adhere to the following principles:

1. A website should be useable, quick to load, and a joy to browse

Otherwise all SEO efforts are likely to be wasted.

2. Don’t allow the accuracy and impact of copy to be compromised

An SEO expert may suggest refinements to website copy to insert keyword phrases as a means of furthering SEO efforts. Ensure these refinements do not noticeably compromise accuracy/readability of copy.

3. Communication with you is essential

An SEO expert should regularly keep you in the loop with progress updates and information about what SEO efforts have been made, in a way that is easy for you to understand.

4. SEO techniques and efforts should be future-proof

You don’t want what currently works for your SEO to be ineffective further down the line. Avoid any SEO efforts that appear suspicious.

5. Negatives must be communicated and addressed

An SEO expert should be up-front in highlighting any negatives, and be pro-active towards putting improvements in place.

Whoever you have chosen to do SEO on your website, they must make every effort to involve you in the process, and to not overwhelm you as the client with lots of technical explanations for the SEO work they’ve done on your website. Some areas of SEO are very technical, and though you don’t need to understand completely how and why it works, it’s still relevant for you to appreciate the importance of it, and to grasp why it could make a difference for your SEO.

I cannot emphasise enough the importance of being pro-active with SEO. Rankings are unlikely to always be positive. Search engines regularly update and refine the way in which they rank websites. Search engines experiment and implement new indicators to separate what they consider to be high quality and low quality websites. If your website rankings in the search engines do drop however, it’s important that your SEO expert is attentive to this, and advises on what can be done to address this.

Finally, look for an SEO expert who is focused not just on search engine rankings, but on conversion and visitor statistics to your website. There is no use ranking at the top of a search engine for a number of keywords if your website is spammed with keyword phrases and suspicious links – visitors will be put off and leave quickly. An SEO expert should be regularly monitoring the volume and quality of enquiries/sales received as a result of the SEO, and seeking ways to maintain and improve upon this ongoing.

This article was written by Christian Goodrich, who is the head of front-end development and SEO in Cheltenham at SOZO. Established in 2000, SOZO is a leading Cheltenham web design company; specialising in web design, branding and online marketing.

Article Source: http://EzineArticles.com/expert/Christian_Goodrich/973955

 

How to Find the Right SEO Company for Your Business Website

In this Information Age, when all businesses have taken the Internet as the de-facto medium of business marketing, the importance of online marketing is increasing more than ever. The success of online marketing depends on how well you can attract visitors to your business website. Most customers these days look for the required products or services through the search engines.

It was found in research that, 86 percent of all the visitors who come to a business website arrive at your site through Google and Yahoo. These potential customers type into the search-box, the products or services they are looking for. They visit the first few pages of the results shown by the search engine for the potential providers. This makes it all the more important for your business website to rank in the first few pages of the SERPs or search engine results pages. This calls for the need of Search Engine Optimization or SEO.

SEO is the process of optimizing your website to make it more search engine friendly, so that when your potential customers search for your services, they find your website quickly in the SERPs. SEO involves many technicalities, and you need the help of a professional SEO company to improve your website’s visibility.

There is a plethora of SEO companies in the online world. Your Internet marketing success will depend on how well you have chosen your SEO Company. You should go for the services of a reputed SEO Company to get some actual return on investment. The question is how to choose the right SEO service for your online business.

The first step is to use the search engine itself to seek the SEO Services. Search the important SEO-related keywords and look at the SERPs. If you find a particular SEO Company’s website rank high in each of your searches, it indicates that they have the right skills for a perfect search engine optimization, but always lookout for those companies that guarantee number one spot on the SERPs. It is highly likely that they are tricksters. No SEO Company can ever guarantee the number one spot.

Once, you have shortlisted the high-ranking SEO services, you should find out for how long they have been in business. The longer the company has been in business, the higher is their experience. You should choose the services of an experienced SEO company than going for the cheaper options. You should also ask about the SEO techniques that these companies use. You should choose an SEO company that uses ethical SEO techniques, if you are serious about maintaining a high rank in the SERPs. If you choose an SEO service that uses illegal tactics to raise the search engine ranking, it is very likely that you may get your website banned by the Search Engines.

After filtering the shortlisted companies for spammers and unethical SEOs, you should look at the portfolios of the remaining SEO Services. Look for the websites that these companies have worked on and find out how well these rank on the popular search engines. Choose the SEO Company that has worked more on websites like yours and successfully managed to rank them high on the search engine results. This way, you can narrow down to the right SEO Company to optimize your business website.

Invest in a reliable SEO service for excellent returns. Those who are looking for an affordable, yet reliable SEO Company [http://seo7k.co.za/] in South Africa, need not think twice to choose the services of SEO7K. Visit [http://seo7k.co.za/] to know more about SEO7K.

Article Source: http://EzineArticles.com/expert/Allwin_K_Joy/1528648

 

How to Select a Reliable Local SEO Company

It goes without saying that a local SEO company with their well designed and optimized content is the most effective means to promote your online business. Today searches have become more specific, as customers give high priority for the location of products and services. A recent trend in search engine optimization campaigns is to target geographical areas.

Local SEO services maximize your local exposure online. It yields good search engine ranking in your local community, ultimately resulting in increased popularity and revenue.

How to Choose a SEO Service Provider?

Proven Marketing Techniques: A good local SEO Company will work with you to create a local SEO strategy to meet your unique business needs. It will use varied combination of marketing strategies and online SEO to suit your business and improve your brand presence for target audience. They will use advanced techniques such as Latent Semantic Indexing (LSI) and proceed as they do with conventional SEO, always focusing on the target location. They will optimize page names, page titles, keyword density and Meta tags to contribute to high page ranks.

Specialization

Always make sure that the company you choose for your SEO campaign specializes in key optimization features such as organic SEO, maps and place optimization and geo targeted pay-per-click. These are essential features that compel search engines rank your page locally. You should always choose a company that is adept in these features.

Checklist of Local SEO Solutions

  • Optimizing your website
  • Google Places optimization
  • Google Maps SEO marketing
  • Local maps and promotions
  • Submitting press releases, company listings in local directories
  • Setting the geographic preference in Google’s Webmaster tool
  • Conducting local city search
  • Submission of your site to local search engines
  • Comprehensive SEO and SEM services (Organic SEO and PPC)
  • Social media optimization
  • Conversion rate optimization
  • Analyze metrics and analytics
  • Link building including back links
  • Landing page optimization
  • Content development
  • Website updates
  • Mobile search
  • More customized SEO solutions

With affordable solutions, keyword value assessment, cutting edge strategies and advanced reporting system, a professional SEO company can satisfy all your unique business needs. It can be rightly said that partnering with a good local SEO company is the first step to success in your local internet marketing campaign.A good local SEO company is all-important for the success of internet campaign. Here are some points to help you choose a good local SEO company.Varied combinations of online SEO and marketing strategies are incorporated in our local internet marketing techniques to suit your business and improve its brand presence and target audience.

MOS SEO Services – a well-established Tulsa SEO company offering value-added local SEO services to optimize your website and enable you to receive quality website traffic. Our Tulsa SEO Services include Google places optimization, local maps, submit to local search engines, and more.

Article Source: http://EzineArticles.com/expert/Rajeev_Rajagopal/243246